Making an Impossible Ad

As part of Google’s Lighthouse program, we were given advance access to a new suite of tools, and a challenge: make an impossible ad.

With just 31 days from briefing to delivery, we leaned on Gemini and Veo to make an impossible timeline feel possible, then ran them with YouTube’s AI-assisted campaigns. The result: the strongest video completion rate our media team had ever seen.

Our work was featured in Marketing Brew, Think with Google, and at the Google Lighthouse dinner, where I had the distinct pleasure of presenting our stupidest ideas to a room full of very smart people.