Content at Scale for Savage X Fenty
Savage X Fenty had big media budgets, but their creative team couldn’t make enough social content to support their plans. We introduced a production model that maximized time, space, and talent to produce months of content at a time.
We cast influencers who could create their own content while we packed the one-day shoot schedule. We used trend-forward editing styles to catch attention in feeds. And we cast inclusive and woman-led teams that gave everyone on set an experience that embodied the brand values.
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-39% CAC
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-30.6% CPM
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+2.9% CTR
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-85% CPL








