Content at Scale for Savage X Fenty

Savage X Fenty had big media budgets, but their creative team couldn’t make enough social content to support their plans. We introduced a production model that maximized time, space, and talent to produce months of content at a time.

We cast influencers who could create their own content while we packed the one-day shoot schedule. We used trend-forward editing styles to catch attention in feeds. And we cast inclusive and woman-led teams that gave everyone on set an experience that embodied the brand values.

  • -39% CAC

  • -30.6% CPM

  • +2.9% CTR

  • -85% CPL